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    Turning Black to Green

    We decided to do things a bit differently this year. To celebrate the launch of our pioneering carbon labelling project, we’re turning Black Friday Green.

    We are passionate about taking real action on climate change and environmental conservation. We know that our travellers care deeply about our natural world and want to travel responsibly. Together, we can explore wild places and have a positive impact on the environment.

    For each traveller who books between the 26th November and the 6th December, we will support habitat restoration and native reforestation. Through our conservation partner at the Native Woodland Trust in Ireland, we will plant one native Irish tree per traveller in woodlands across Ireland. Sadly depleted in past times, and this project aims to help replenish this important and integral Irish habitat and ecosystem, as well as remove carbon from the atmosphere which our planet urgently needs.

    The Green Friday promotion is in addition to our Conservation Contribution Scheme. The funds from this voluntary contribution support various charities such as Burren Beo, which works to preserve the fragile environment and heritage of the Burren National Park and surrounding region in County Clare.

    Why Book Now?

    • For every traveller, we plant one tree with Native Woodland Trust

    • Secure your place with only 25% deposit (balance is due 10 weeks before departure)

    • Book now before popular trips sell out

    Get Involved

    Every traveller who books a holiday during our Green Friday promotion (26th November – 6th December) automatically qualifies for the above benefits.

    View Trips

    Terms & Conditions Read More
    • Promotion open worldwide.
    • Subject to the standard booking conditions.
    • Promotion open between 00:00 on Friday 26th November 2021 and 17:30 GMT on Monday 6th December 2021.
    • For every traveller, we plant one tree with Native Woodland Trust n Ireland.
    • Similar promotions are running side by side with our sister companies Wilderness Scotland and Wilderness England, however, the environmental Green Friday contribution bundle is tailored to suit the destination. See their promotion T&Cs for more details.
    • Promotion is not open to agent bookings.
    • Promotion is only applicable to new bookings made during the promotional period.
    • Promotion is as stated and no cash or other alternative incentive is available.
    • The promoter’s decision is final, and no correspondence will be entered into.

    Promoter: Wilderness Ireland, Collooney, F91 E285

    How Will This Make a Difference?

    While our carbon footprint is lower than most, the reality is that for every trip we run there is a carbon cost. The good news is that not only have we committed to reducing our carbon by 90% in the next decade, but Wilderness Ireland will also offset any carbon cost that we can not eliminate year on year.

    But we need to go further. We need to start actively removing carbon from the atmosphere. We’ve calculated that on average each traveller produces a carbon footprint of around 140Kg per trip. An average tree removes 250Kg from the atmosphere.

    By booking during Green Friday, not only are you counteracting the impact of your Wilderness Ireland holiday but going that bit further. You are actively contributing to the conservation and restoration of Ireland’s wild places and removing more CO2 from the atmosphere than your trip with Wilderness Ireland will produce.

    Let's Make a Positive Impact Together

    Tree Planting in Ireland

    How does planting a tree really impact climate change? Trees remove significant amounts of CO2 from the atmosphere, storing carbon and also releasing oxygen back into the air. Forests and woodlands provide other environmental benefits like increasing biodiversity, cooling local climates and distributing water in ecosystems. We’ll with Native Woodland Trust to plant trees to battle climate change. Dedicated to the preservation of Ireland’s remaining ancient woodlands and to the restoration of Ireland’s original once-magnificent forests, the Native Woodland Trust is re-planting Irish woodlands using a combination of native trees.

    Conservation in Ireland

    In order to conserve and protect Ireland’s natural and cultural heritage, organisations and individuals must work together to preserve these cherished places for generations to come. AS a result, Wilderness Ireland has long been committed to conserving and protecting Ireland’s wilderness and countryside. Each traveller takes part in this effort through a voluntary contribution of €10. This is used to fund projects at the Burren Beo, which work to conserve the nature and cultural heritage of the Burren, engage with local communities to create a sense of pride in the Burren, and educate, develop and share knowledge and best practice.

    What’s Carbon Labelling?

    Together with eCollective, we’ve developed one of the world’s first carbon labelling schemes for travel. With this, we can precisely calculate the carbon footprint of each Wilderness Ireland trip, and those of our sister companies Wilderness Scotland and Wilderness England as well. We did this work because we’re passionate about addressing the effects of climate change as a business. This project helps us identify where we can be more sustainable in our operations, allow clients to make informed decisions on their trip choices, and plan for achieving ‘true’ Net Zero status by 2030 with science-based emission reduction targets.

    Our holidays reviewed
    in your own words

    Overall it was different than our previous self guided tours in a very positive way. I liked the GPS navigation was super easy; our guide was available at any moment and ensured we had everythingwe needed; the bikes were well maintained and taken care of by our guide the whole time; the accommodations were hotels in each town and always had fantastic food served; each accommodation was near pubs and restaurants; Wilderness is a very easy and professional team to work with overall I will definitely use this company and recommend it to anyone who is interested. Thanks!!

    Robin Given
    Self Guided plus+ Cycling - Wild Atlantic Way Southwest
    Reviewed on 10/07/2022

    Rated 4.94 out of 5 based on 1,684 reviews

    Read More Reviews

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