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    Marketing & PR Assistant

    About Us

    Based in beautiful Co. Sligo, we offer a special combination of interesting and varied work, career development opportunities and a supportive culture in which to thrive as an individual and team member.

    Be part of a dynamic group that not only delivers inspiring holidays for our clients but is also fully committed to the well-being of the team. Enjoy flexible hours, engaging and varied work in a collaborative and fun atmosphere, as well as a host of other benefits. We have steadily grown over the past eight years and plan to continue this growth path which, in turn, will offer a wide range of opportunities for all staff.

    We are proud to have been shortlisted for the global Best Workplace in Travel awards in 2022.

    About the Role

    The Marketing & PR Assistant will provide a wide range of cross-channel support with a particular focus on PR in collaboration with our agencies. The role will also involve content, creation and administration for the Wilderness Group B2C brands, as well as to our trade-facing communications, with a focus on Wilderness Ireland content.

    In Brief:

    Job Title: Marketing & PR Assistant
    Location: Sligo
    Type: Full-time, permanent
    Reporting to: Head of Marketing
    Office Time: 95% | Work-Related Travel: 5%
    Ireland Brand Focus: 70% | Wilderness Group & PR Focus: 30%
    Salary: €26,300 to €27,900, depending on experience

    We Are Looking For Someone Who

    • Strong writing skills, including copywriting, editing and proofreading.
    • Highly personable and a great communicator with an eye for detail.
    • Excellent ITC skills and experience with using Google Apps and Mac Applications.
    • Knowledge of Ireland and can confidently describe it – knowledge of England and Scotland is also great to have but not essential.
    • Practical experience of all or most of the activities offered by the Wilderness Group brands.
    • A self-starter and natural collaborator who is independent but also enjoys working in teams with a diverse range of individuals
    • It is desirable that you have some experience in public relations.

    Your Responsibilities Will Include

    • PR Support – Cross-brand public relations support. You will be the first point of contact for general PR enquiries. This includes providing general information about our trips to our PR agencies, image/gallery building and sharing, setting up interviews upon request, answering PR-related questions, coordinating PR newsletters, and other ad hoc support.
    • Content Creation & Distribution – Researching, writing and editing cross-channel, first-draft content, as well as distributing said content across relevant channels.
    • Social Media Support – Image selection, copywriting, scheduling and moderation/engagement for Ireland as part of our broader social media strategy.
    • Website Maintenance – Fundamental SEO techniques, featuring trips and tours, link building and web page creation for Ireland. You will be the first point of contact for general site maintenance.
    • Proofreading – An essential part of our quality assurance process is proofreading, and this role would play an important part in this.
    • Media Management – Photo tagging, retouching and gallery management, as well as trip photo management for Ireland.

    PR Support

    You will liaise with our PR agencies as the first point of contact for the Wilderness Group to provide general support and information. This includes providing images or image galleries as requested, fielding and setting up interviews upon request, assisting in PR newsletter creation, and providing general details, fact boxes, and information about trips when asked. The candidate may also assist with running press trips throughout the UK and Ireland.

    Content Creation & Distribution

    Taking into consideration numerous factors such as SEO, writing for the web, and inspirational and persuasive copywriting techniques, the successful candidate will write copy for use in the wilderness blog, emails, web pages, social posts and a range of supporting documents. This will include writing from experience, deep research and drawing on product knowledge to create first-draft copy. You may also edit content from contributing authors and then distribute new and existing content across channels as appropriate within the content plan.

    Social Media Support

    Closely linked to media management, trending topics and campaign planning, the social media support will involve multiple relevant channels. You will select appropriate inspiring imagery based on exceptional product knowledge of the areas in which we operate, write creative/informative copy and schedule posts for each of the Wilderness Ireland. You will work alongside the other Wilderness assistants to maintain the overall Wilderness social media brand strategy, as well as expand cross-branding efforts. This will also include the moderation and engagement of comments.

    Website Maintenance

    You will be responsible for the creation and editing of web pages using WordPress. It is desirable that you have relevant experience in using a CMS and CRM system in order to maintain our suite of websites. The candidate will demonstrate and employ a range of SEO techniques to ensure that the fundamentals are covered in line with existing processes. As larger content pieces are developed, it will be your responsibility to build links via outreach.


    In order to maintain the highest standards of published content, you must be able to proofread your own work and that of others, drawing on a high command of English, product knowledge and messaging. This will include cross-brand copy proofreading. You will also assist in proofreading PR materials submitted by our PR agencies.

    Media Management

    It is desirable for the candidate to be proficient in photoshop or similar photo editing software. On a daily basis, this will involve the on and offline management of our photo library filing and tagging system, including retouching and cropping to improve the impact of our photography.

    Ad-Hoc Support

    You will be expected to provide broader team support in line with your flexible skillset.

    The successful candidate will be joining a high-performing, collaborative team. You will have a curious mind and a commitment to continued professional development.

    How to Apply

    We’re really keen to hear from you, so please send us your C.V. and a one-page cover letter detailing the following:

    • Relevant PR and marketing experience you will bring to this role
    • A suggestion on how we could better innovate our PR efforts across the Wilderness brands
    • A suggestion to improve Wilderness Ireland’s current content marketing creation
    • Why you would be ideal for the role

    Please also feel free to include:

    • Examples of your existing writing and/or creative portfolio
    • Other creative and persuasive reasons to hire you
    • Relevant references

    To informally discuss the position, please call 091 457 898 and ask to speak to Dawn Rainbolt.

    The closing date for applications is Monday, the 6th of February, 2023.

    Please email a PDF copy of your application to [email protected]

    Should you not be able to apply using the above method for any reason, please let us know.

    All applications will be auto-acknowledged in brief upon receipt.
    Further contact will be made shortly after the closing date, with interviews to take place in February. The likely start date for this role will be Monday, May 1st, 2023 – subject to confirmation upon appointment.

    All applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.

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